Cincinnati
Children's Hospital

MOTION DESIGN + ILLUSTRATION


Cincinnati Children’s Hospital is developing a digital health tool to support the personalized, evidence-based decision-making needed for complex conditions like Juvenile Idiopathic Arthritis (JIA). The PCATS app (Patient Centered Adaptive Treatment Strategies) helps patients, families, and clinicians collaborate on treatment decisions for newly diagnosed children.

I was hired to create an animated video for the PCATS app, aimed at inspiring users and illustrating the tool’s potential to improve healthcare experiences and outcomes. I was responsible for all aspects of the video, including illustration, animation, rigging, audio, voiceover, and editing.

Cincinnati Children’s Hospital is developing a digital health tool to support the personalized, evidence-based decision-making needed for complex conditions like Juvenile Idiopathic Arthritis (JIA). The PCATS app (Patient Centered Adaptive Treatment Strategies) helps patients, families, and clinicians collaborate on treatment decisions for newly diagnosed children.

I was hired to create an animated video for the PCATS app, aimed at inspiring users and illustrating the tool’s potential to improve healthcare experiences and outcomes. I was responsible for all aspects of the video, including illustration, animation, rigging, audio, voiceover, and editing.

FALL 2023

Storyboard

Storyboard

Following a provided script, the initial visuals were developed through a rough storyboard outlining the scenes. Through collaborative revisions, the sequence and design details were further refined.

Following a provided script, the initial visuals were developed through a rough storyboard outlining the scenes. Through collaborative revisions, the sequence and design details were further refined.

CHARACTER DESIGN

The goal of the character design was to keep the style simple and child-friendly, but capable of expressing of complex emotions.

The goal of the character design was to keep the style simple and child-friendly, but capable of expressing of complex emotions.

© LEAH FLOYD 2025

NEXT →

NEXT →

NEXT →

NEXT →