Procter & Gamble

UX/UI + LOGO DESIGN


During my time at Procter & Gamble, I worked for Fabric Care Innovation Design (FCID) as a digital design co-op. I worked with the FCID team to create user centered designs and evaluate current UX opportunities for improvement the digital spaces of their brands.

I am able to share two of the projects I worked on. If you are interested in learning more about experiences and learnings at Procter & Gamble, please reach out for more details!

During my time at Procter & Gamble, I worked for Fabric Care Innovation Design (FCID) as a digital design co-op. I worked with the FCID team to create user centered designs and evaluate current UX opportunities for improvement the digital spaces of their brands.

I am able to share two of the projects I worked on. If you are interested in learning more about experiences and learnings at Procter & Gamble, please reach out for more details!

SPRING 2023

UXUI Logo Design

Logo Design

Logo Design

While at P&G, I led the logo redesign for the internal UXUI CoP group. The logo redesign follows the identity used by P&G’s Design Team, and connects the principles of UX and UI while preserving their individuality. 

While at P&G, I led the logo redesign for the internal UXUI CoP group. The logo redesign follows the identity used by P&G’s Design Team, and connects the principles of UX and UI while preserving their individuality. 

The Future of Shopping


The Future of Shopping


Design Research

Design Research

Recent advancements in technology have rapidly transformed shopping experiences and are reshaping the the way we engage with online platforms. I began with a research-driven approach to ground my work in future trends.

Recent advancements in technology have rapidly transformed shopping experiences and are reshaping the the way we engage with online platforms. I began with a research-driven approach to ground my work in future trends.

PERSONALIZATION


A product quiz that recommends items based on user needs.

A product quiz that recommends items based on user needs.

SUBSCRIPTIONS


Improves experience through convenience and benefits.

Improves experience through convenience and benefits.

MICRO-INTERACTIONS


Enjoyable moments that reinforce the status of actions.

Enjoyable moments that reinforce the status of actions.

BOLD TYPOGRAPHY


Attention grabbing, and helps improve memorability.

Attention grabbing, and helps improve memorability.

Final Videos

Final Videos

© LEAH FLOYD 2025

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